This powerful tool provides organizations with the ability to gauge content suitability against predefined thresholds, ensuring campaigns remain aligned with brand values and regulatory standards. Let’s take a deep dive into how the Sensitivity Scorecard works and why it’s indispensable for your compliance strategy.
What is the Sensitivity Scorecard?
The Sensitivity Scorecard is a customizable feature that evaluates creator content against specific compliance and brand safety criteria. It assigns scores based on categories such as:
- Hate
- Violence
- Cyber Bullying
- Religion
- Gambling
These scores are calculated using AI-powered analysis of text, images, and videos, providing a comprehensive view of a creator’s content history.
How Does It Work?
- Content Analysis: The Sensitivity Scorecard scans creator content across all supported platforms. Using advanced AI models, it identifies potential risks, categorizes them, and assigns scores based on the frequency and severity of flagged content.
- Threshold Settings: Users can customize thresholds for each category to align with their brand’s tolerance levels. For instance, a financial institution may set stricter thresholds for categories like Gambling, while a lifestyle brand may focus on Cyber Bullying or Hate.
- Score Interpretation: The final score represents the overall risk associated with a creator. This helps brands make informed decisions when adding creators to campaigns or long-term collaborations.
Why It Matters
The Sensitivity Scorecard simplifies complex risk management tasks, offering several key benefits:
- Proactive Compliance: Catch potential violations before they impact your brand.
- Tailored Risk Management: Adjust thresholds to match your specific compliance goals.
- Data-Driven Decisions: Use clear, actionable scores to guide influencer and campaign selections.
Common Use Cases
- Campaign Pre-Screening: Evaluate creators for compliance and brand alignment before launching a campaign.
- Post-Campaign Analysis: Review how creators performed against your brand safety criteria.
- Ongoing Monitoring: Continuously track creator content to ensure adherence to your guidelines.
What Sets VwD’s Sensitivity Scorecard Apart?
- Category-Level Filtering: Focus on broad categories such as Hate, Violence, and Religion for simplicity.
- AI-Driven Insights: Leverage cutting-edge technology for accurate content analysis.
- Customization: Tailor the tool to your unique needs, ensuring it grows with your brand’s compliance strategy.
The Future of the Sensitivity Scorecard
While the current Scorecard is a powerful tool, VwD plans to expand its capabilities with advanced categorization and scores reasoning, as well as monitoring and alerts customization.
Talk to Us
Curious about how the Sensitivity Scorecard can elevate your compliance and brand safety efforts? Talk to Us and let us guide you through this game-changing feature.
