VwD (Viewed) is an AI-powered platform for businesses, providing thorough analysis and continuous monitoring of digital creators' and influencers' content histories to ensure brand safety and suitability.

VwD swiftly scans historical content of each selected creator including audio, images, video and text to identify potential risks. It also monitors new content in real-time, ensuring advertisers have the latest information. This persistent oversight allows advertisers to maintain their brand safety and suitability standards, giving them confidence to partner with influencers and creators without jeopardizing their brand reputation.

Brand safety has always been a top priority for advertisers. Even with numerous solutions designed to protect a brand's reputation in display and video environments, significant risks persist when partnering with creators, a rapidly expanding marketing strategy. The number of paid creators in the U.S. stands at 27 million and on the rise. In 2023, influencer marketing expenditure in the U.S. reached $26.09 billion. Selecting the wrong creator can severely harm a brand. This issue is exacerbated by the absence of standardized brand safety evaluations and evolving FTC regulations and enforcement. VwD is the first and only scalable solution specifically designed to ensure influencer marketing brand safety.

Without a scalable and automated solution for influencer marketing brand safety, brands and agencies are currently forced to manually vet and monitor creators before entering into potential partnerships. The average agency employee spends roughly 10 hours sifting through a creator's content history to determine if an influencer is brand safe and/or suitable. This process is time-consuming, often inaccurate, and costs brands and agencies millions of dollars in wasted productivity.

VwD employs a proprietary safety score rubric that categorizes content into key areas such as Sexual, Drugs, Cyber Bullying, Violence, Language, Hate and many more. This comprehensive approach ensures thorough evaluation, providing advertisers with detailed insights to make informed decisions aligned with their brand values and safety standards.

In 2023, the Federal Trade Commission updated its endorsement guidelines, clarifying influencers' responsibilities to disclose advertiser relationships. Both advertisers and creators now face fines up to $50,120 per violation. VwD’s FTC Compliance Monitoring Tool identifies potential compliance issues by leveraging our proprietary detection logic to review all content, including captions, text, images, and videos, for brand mentions, paid partnership disclosures, and essential tags like #Ad, #Sponsored, and #Promotion. VwD surfaces non-compliance and/or a history of non-compliance, ensuring advertisers have critical information to mitigate risk.

No, neither influencer marketplaces nor analytics platforms provide brand safety analysis or ongoing monitoring of creators' content histories to flag potential risks. Influencer marketplaces focus on offering a searchable database of influencers, helping brands connect with those who match their campaign goals and handling aspects like contracts, payments, and campaign management. Similarly, influencer analytics platforms specialize in providing campaign performance metrics, audience insights, and ROI calculations. However, both lack the capability to assess brand safety risks or continuously monitor creators' past or future content.

The VwD platform offers usage-based access without seat limitations, allowing account owners to grant unlimited users access to the profile. Account owners can also create customized user experiences by forming groups and assigning specific permissions, making it ideal for large advertisers with sub-brands or those managing segmented creator groups. Additionally, VwD provides flexible monitoring, with a standard duration of one year that can be tailored to meet the unique needs of each client and their creator partnerships.